Me: I'll tell you what it is… Superfresh is trying to take over the game of fashion!! Wait, that’s crazy! I take that back. Ummm, Superfresh is the answer to ALL your fashion needs!!! No, No, No, that sounds corny-- How about this: SUPERFRESH IS ABOUT BEING DIFFERENT! It's unlike any other brand you’ve ever come across in your LIFE! [Laughing] It really cracks me up when I hear that.
Anonymous: Why do those mission statements and visions make you laugh??
Me: Well when you look at fashion today --besides the fact that it's so ever changing-- it's all been done before. I mean, I'm glad that graphic art is finally considered fashion design. On the other hand when you're talking about an edgy/graphic based brand, it's all been done before. It only boils down to how you put your own spin on things. But nah, seriously, all jokes aside… Superfresh is merely another option. Just another clothing line that you can either choose to purchase or not. It's not about changing the world one person at a time, or clowning other brands to make this one more appealing. There's a massive amount of ‘fresh’ brands out there --no pun intended. [Laughing] It's just another option.
Anonymous: Well, what does Superfresh mean then?
Me: What does Superfresh mean? Hmmmm… Well, the definition of Superfresh is simple-- It's cool, sick, dope, righteous, ill, nasty, saucy, sweet, hott, raw, awesome, amazing, blah-blah-blah, and so on. So you can think, act, talk, or especially look Superfresh. Some people may already think how you look or talk is SUPERFRESH! But if they don't-- Tell ‘em LISTEN! you should watch me! [Clears throat] we also bring that Superfresh product to you each month, so get it while its fresh.
